This is a story of a family-run dealership whose roots in customer
service was established in 1859. It is the story of six generations in a
family-run business that has grown
and changed with the times, literally from buggy whips to bass boats. It
is the continuing story of Reynolds' Garage & Marine Inc. by
Kathryn Reynolds Wayland as dictated by Leland Harding Reynolds.
150 Years On The River click the images below to see a larger version
The Reynolds of Hamburg Cove
Entrepreneurial Spirit
Big Enough To Serve You Small Enough To Know You
By Land or By Sea
A Tradition In Excellence
It Now Takes Three
Nestled on Hamburg Cove off the Connecticut River in Lyme, Conn.,
Reynolds' Garage & Marine has been in business since 1859, when
Ephraim Otis Reynolds started serving the carriage-riding public.
In those early days, he built two- and four-seat carriages with canopy
tops, and open conveyances. Each wheel spoke was painted and striped
appropriately; each carriage received a hand rubbed coat of varnish,
leather upholstered seats and cushion and a black patent leather
dashboard. The blacksmith shop, located below the carriage shop, made
all the iron rims for the carriages. In addition to servicing and
building the carriages, Ephraim also operated a general store that
included a grain room, hardware, kerosene tanks and many other necessary
items. But progress in manufacturing was about to set our business on a
path that was the first of many changes. Wagon production ended in
about 1890 since Studebaker was able to build the carriages in an
assembly line production and Ephraim could no longer compete. Ever the
entrepreneur, Reynolds saw opportunity and entered the repair business.
Then in 1909, Ephraim sold the shop to his son Hayden. Grandson Harold
ran the general store, but only briefly, as he died in 1924. Ephraim and
his wife had three daughters and four sons, but only Hayden became
involved with the business. Hayden recalled that he worked for his
father from dawn to dusk for just 50¢ a day.
Hayden then changed the name of the store to the H.L. Reynolds Co.
(Hayden Lord Reynolds), and continued to repair carriages until 1917
when he sold the carriage shop to a new owner who physically moved the
building down the road on skids. Hayden and his wife had four sons and
two daughters by this time.
When carriages began to lose out to the more efficient automobile, about
1915, one of Hayden's sons, Donald Grant (or D.G. as he was called),
made the transition to repairing automobiles. Hayden was still running
the general store and the blacksmith shop, but allowed Donald to set up a
workshop in a three-car garage on the property. Thus Reynolds began
servicing automobiles, mostly Studebakers and Model T Fords. He was
equipped to repair all facets of the Model T-Ford.
The boat business first came into operation in the form of a 35' scow
powered by a 10hp single-cylinder engine Donald would use to ferry
supplies for the general store.
Donald was in fact quite an entrepreneur. When he drove the delivery
truck for Hayden's general store, he also went into the glove-making
business. He purchased a set of dies and a bolt of cloth to cut pieces
for cotton gloves in the evening. He delivered the gloves to women on
the delivery route to sew them for him and then sold them at the general
store.
It was during this time that Donald married Kathryn Harding and they had
four children together - Leland, Doris, Carol and Donna, Leland was
interested and involved with the automobiles from his youth.
Reynolds' Garage, circa 1924
Donald's business began to grow and about 1924 he built a new building, a
stone building still used today for service. Tragically in 1924, the
small
three-car garage caught fire, and Donald burnt his hands badly trying to
rescue a
32-volt electric light plant destined for the new building, as
electricity did not reach there until about 1926. The garage burnt to
the ground, but fortunately the roof was almost finished on the new
building so business continued. He only had about $600 worth of
insurance so Donald received virtually no insurance for the lost
equipment and therefore never replaced all the tools for the Model T
Ford repairs.
A generator was used in the new building to charge a group of batteries
to run lights, a
32-volt electric drill and a valve resurfacer. They did not immediately
sign up for electricity when it came to town; they installed a switch on
the generator to run both 32volt and 110volt tools. This required the
technician to carefully lay out his tools and his job so the switch
would only have to be pulled once. All the other equipment, including
the air compressor, was run from overhead shafting and flat belts
powered by a Star
automobile engine.
The new garage was constructed from stone that was originally part of a
new church in nearby Lyme. Plans for a Gothic-style church began in 1865
and construction started in
1873, until financial problems caused the donor to withdraw the funds.
The financial problems were due to the Civil War since the gentleman who
funded the project went bankrupt. Donald purchased the stone in 1915 to
build the new garage. The new garage was constructed between 1923 and
1924 while Donald was selling Star and Durant automobiles. Durant
worked for General Motors and then went to work for himself.
Mr.Durant made Flynt, Star and Durant automobiles. Star was a very cheap
car, put
together in assembly line fashion, very tinny, but they sold very well.
He also sold Model T Fords through a dealership in New London. From
1922-66, the dealership sold Studebakers and from 1925-32, Chevrolets.
In 1933 when Studebaker went bankrupt, Donald kept the business going
with service work alone. People still had to get around and no one could
afford a new car. His company slogan at that time was, "Big enough to
serve you - Small enough to know you."
The docks and dredging for the marina took place in 1932, but the land
remained soft from the fill for years. The first hauling engine for the
marina was purchased from a junkyard in the 1930s for about $100 and is
still used today. The engine was a 1908 Bridgeport automatic with an
Atwater-Kent open circuit ignition system. In 1936, the first building
was erected in the marina. Donald ran the marina with the auto service
until it was rented to his daughter Doris' husband, Charles Jewett.
Marina buildings were constructed during 1936-49.
The marina hauled and stored boats and repaired them. Leland's
brother-in-law, Charles Jewett, ran the marina from the early 1940s
until the 1950s when Leland purchased it. Jewett at the time could
accommodate about 30 small to medium boats for winter storage. When
Leland purchased the marina, he changed the name of the company to
Reynolds' Garage & Marine, formerly Don Reynolds Auto & Marine
Service and previously E.O. Reynolds Carriageworks.
Then in 1942, Leland purchased the business from Donald. Leland
was drafted for World War II, but due to no eyesight in his right eye,
(from tools used in his birth) he was not selected. When he was
approached the second time, the government decided it was essential to
keep him in the auto business.
In 1941, Leland purchased the old blacksmith shop which Hayden
had made into a cottage and remodeled it for his home. He married Laura
Gallup and they had two children, Gary and Carleen. Gary helped his
father from a very young age with the automobile business. In 1946,
Leland acquired the first direct agency, Studebaker, so that Reynolds'
could act independently. In the 1950s, Leland and Donald received a
thirty year appreciation award from Studebaker Corporation. Then in
1964, Leland became a Land Rover dealer and that lasted until 1974, when
Land Rover went out of business. Fred Buttorworth, Reynolds' Land Rover
rep then went to work for Peugeot and later convinced Peugeot to offer
Leland that franchise. Leland and Gary sold Peugeot from 1969-1992.
Around 1977, Gary purchased the business from Leland. In 1991,
Gary acquired a Subaru franchise. Currently Reynolds' Garage &
Marine Inc. sells and services Subaru's. Reynolds' Garage also services
Peugeots and other makes of vehicles, and now sells and services Yamaha
Outboards, Cobia, Skeeter and G3 Boats. The boat lines are a recent
addition that are still in their infancy and were selected by Tom, who
is a very avid bass fisherman.
The dealership employs all three of Gary's children who are the
sixth generation, Leland Thomas (Tom), G. Hayden Jr., and Kathryn. It's
been quite a journey for the Reynolds family. Yet through good and bad
times, it's still in operation. Hard work, determination and customer
satisfaction are why Reynolds' has been around since 1859. This sixth
generation business was recently named the No. 1 Subaru dealer in the
country in customer satisfaction for both its sales and service
departments.
About the Author: Kathryn Reynolds Wayland is one of the
sixth-generation members currently running the family dealership. She
manages both Customer Service and Human resources. She has been working
at the family dealership now since 1998, but helped out through her
teenage years part-time. She received her bachelor of science from
Cornell University in landscape horticulture, but the family business
was growing so fast she went
to work there after working for a short time in horticulture.
Her brother Tom handles most
of the boat business from selling to service, but bass fishing
is his main love. Her twin brother Hayden is sales manager for both
marine and automobile sales.